Studio Le
 identity, accessory design
and visualisation


Brand identity here serves as an exploration tool for the brand itself, enabling engagement with the subject on the intuitive level first, before constructing and calibrating it with physical matter and sentimental cues.
Think of the moment when it feels as if the objects in the space are in a silent conversation with each other, giving rise to a special inner feeling. We call this moment “Le” and use its attributes to compose a visual narrative for the brand: graphic elements are used to form a symbolic structure, while the imagery is intended to leave enough space for imagination and the spectator's own contribution, aiming for an elusive quality of sentiment.




Studio LE decorates private and public spaces and uses object and floral design to create an aesthetic expression tailored to the mood and ambitions of the project. The studio has an exploratory attitude and holds a particular interest in the meaning that objects, light, and material references can create in a given space. This characteristic brought us to a new reading of the studio's name as an aesthetic concept. Similar to the Japanese 'ma' that highlights the active role that negative space plays in the totality of composition, we interpreted 'Le' as the ability of the objects and the surrounding space to create a perceivable narrative, as well as the feeling that one gets when capturing this sensation. To highlight the idea, concreteness was deliberately removed from the scene, leaving only the raw idea of a decorated space.



While specific solutions can be found in the studio’s portfolio, the identity is intended to celebrate the essence of the moment and to promote personal imagination of the viewer: a physical object is replaced with a word and the subject is presented through a symbolic structure. 
The logo of the studio is designed with an idea of being reproduced in various materials easily applicable to the studio’s design in the form of embroidered patches, postage stamps, and temporary tattoos for ceramics. 


In line with the new reading, a brand accessory for the Orthodox Easter celebration was produced in collaboration with the studio, presented in an Easter campaign in the atmosphere of magical realism that best describes the world of the brand.

RO