Academic Projects
Daria R.

  1. Graphic Design I
  2. Graphic Design II
  3. Graphic Design III
  4. Illustration
  5. Film Direction
  6. Digital Applications for Art
  7. Digital Modelling
GRAPHIC DESIGN  (III)
Brand name and identity concept  

Development of naming and brand identity concepts for a self-chosen subject. 

The project focuses on a global archive of food practices, examining the relationship between food, culture, art, technology, and design.

The original name, Panem et., referenced the Latin phrase “Panem et circenses” to highlight the extension of food into broader cultural practices. It was later replaced due to difficulties in translating its meaning for an international audience. The new name, Eadium, was chosen to evoke both the concept of an edible medium and a space of knowledge (as in spherum, auditorium).

The logo was developed through a manual process using an edible medium (sauce) and is intended for reproduction in various edible materials.



 The overall art direction adopts an analogue-technology aesthetic, evoking a “retro” environment (as a lived experience) that simultaneously reflects on the role of technology as a critical lens through which food can be examined as a cultural medium.

A proposal for an object designed in accordance with the brand’s design principles, accompanied by a mock-up of a visual and 3D campaign for the object.



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